The renowned lingerie brand Victoria’s Secret has just released an intimate apparel collection designed for women with disabilities! The company has faced significant criticism for exclusively featuring models with bodies considered ‘standard’ and very thin.
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The new collection of inclusive lingerie is called ‘Adaptive‘ and was developed in partnership with organizations that promote inclusion in fashion. The line offers bras and panties with magnetic closures and front strap adjusters, allowing customers with disabilities to have greater ease and comfort.
This move by Victoria’s Secret reflects a growing trend in the fashion industry, where brands seek to cater to a broader range of consumers, including those with disabilities. In 2022, the company even faced a significant drop in profits, signaling the need to adapt to changing consumer expectations.
